PROFESSIONAL DETAILS
Name: Bitla Bhavani
Highest Qualification: Bachleor of Technology
Skills: Graphic Design (logo/post/video) – Canva, Website Design – WordPress, Search Engine Optimization (SEO) – Local SEO, On Page SEO, OFF Page SEO, Technical SEO, Social Media Marketing (SMM) – (Facebook, LinkedIn, Youtube, Instagram, Twitter), Google Ads, E-mail Marketing, Content Marketing, Affiliate Marketing.
Skills in Digital Marketing
Graphic Designing
Graphic Design is the art and patience of planning and projecting ideas and experiences with visual and textual content. Graphic design is a dynamic and creative field that involves visually communicating ideas through images, typography, and layout. Graphic Design is a creative and visual communication discipline that involves combining text, images, and other elements to convey information or ideas in visullay effective way. Canva is used to create images, logos, posts and videos.
Website Design
In Website Design we will choose a domain name hosting. The domain name that reflects your brand or business. Select a reliable web hosting provider that supports WordPress. Many hosting providers offer one-click WordPress installation. After we select a theme. WordPress offers thousands of free and premium themes. Choose a theme that suits your website’s purpose and style. Consider factors such as responsiveness (mobile-friendly design), customization options, and user reviews when selecting a theme. Use the WordPress Customizer to change coloros, fonts, layouts, and other design elements. Then create pages and content. Start by creating essential pages such as Home, About, Services, Contact, etc. Use the WordPress editor to add text, images, videos, and other content to your pages. Consider using plugins like Yoast SEO to optimize your content for search engines. And Optimize for SEO by adding relevant keywords to your content, optimize meta titles, and descriptions, and create a sitemap for better indexing. And the Test and Launch the website. And Maintain the website regularly to ensure security and performance. Regularly backup your website to prevent data loss in case of emergencies.
SEARCH ENGINE OPTIMIZATION (SEO)
SEO Stands for Search Engine Optimization, which is the process of optimizing a website to improve its visibility and ranking on search engine results pages(SERPs)for relevant keywords and phrases.
Key Components of SEO are Keyword Research, On-Page Optimizaion, Off-Page Optimization, Technical SEO, User Experience(UX).
Social Media Marketing (SMM)
Social Media Marketing is the use of social media platforms to promote products, services, or content, and engage with audiences to build brand awareness, drive website traffic, and increase sales or conversions.
The most popular socail media platforms for marketing include Facebook, Instagram, Twitter, LinkedIn, Youtube, among others.
The objectives of Social Media Marketing are Brand Awareness, Lead Generation, Customer Engagement, Drive Traffic, Sales and Conversions.
